Brand.Rocket.com: Rocket shares its brand system with the world.

Our Chief Marketing Officer, Jonathan Mildenhall, who previously worked with brands like Coke and Airbnb, promised the team at Rocket the opportunity to do the best work of our careers.

I took that as a personal challenge to push myself and set out to build the best possible representation of our brand.

As a Group Creative Director at Rocket, I lead the team in charge of enterprise-level brand governance and creative execution. We don’t just design logos; we build the internal frameworks, brand hubs, and production workflows that ensure our brand remains cohesive across thousands of touchpoints and stakeholders.

Brand.Rocket.com is an immersive online portal where anyone can explore the details of our design system. All elements of our brand inform one another. On this site, you can learn how our mission and purpose shape our Core Creative Idea, Own the Dream. This idea influences the way we craft our logo, choose our colors, adjust our tone when speaking to clients, and capture epically intimate photography. You’ll also discover the story behind our custom fonts, WNTL and Bowtie. Everything is here for you to interact with and experience. This design system is applied to both the Rocket and Redfin brand.

Over the course of more than 6 months, we partnered closely with our branding agency, Otherway, to plan, design, and refine this website. Together, we shaped it into a remarkable and accessible way to experience our iconic brand. This project required the dedication of many people, and my team and I worked tirelessly on something we all believe in.

We no longer keep the mechanics of our brand hidden. We now invite everyone to see and explore what makes our identity unique. We took the same level of care and precision in crafting this experience as we devote to our culture-driving campaign work.

At Rocket and Redfin, our brand is more than a set of rules. It is a unified system of voice, design, and storytelling that builds trust, creates emotional connections, and motivates action.

Working at Rocket has been a continuous evolution of my career. We have a group of guiding principles called ISMs. And one of them, “You’ll see it when you believe it”, comes to mind with the launch of this site. What started as work I aspired to do turned into reality. I couldn’t be prouder of this site and the team behind it.

In conjunction with the external facing Brand.Rocket.com, the team and I, partnered with our agency, also completely revamped out internal brand site. Team members and creative partners have access to a robust toolset of templates, principles, and guidelines so that everyone at Rocket and Redfin can represent our brand. 

If you’re interested in joining Rocket, there is no better way to see our brand in action. Visit Brand.Rocket.com to experience it for yourself.